Penna, an LHH brand wins provision of civilian recruitment related advertising contract with the MoD
The two-year contract was awarded following a competitive tender process encompassing all of Penna’s recruitment marketing services
4 minutes
November 10, 2025 - 2:29 AM
London, UK – November 2025 – Penna, a people management business and a part of the LHH brand, announced it has won a two-year contract with the Ministry of Defence (MoD) for The Provision of Specialist Civilian Recruitment Related Advertising. The win follows a competitive tender process and will see Penna support the MoD’s recruitment advertising strategy to attract diverse, high-quality talent into public sector roles.
Penna has a wealth of experience in within central and local government in the UK, and in recruitment marketing with its rich portfolio of services. To deliver this work, Penna will collaborate with the many departments that make up the MoD in order to deliver specialist recruitment marketing in line with departmental needs, to support strategic campaigns, and enhance the MoD’s reputation as an employer of choice.
The contract will see the MoD benefit from the full range of Penna’s recruitment marketing services, from strategic support in developing a candidate attraction strategy, employer branding, research and insight, media buying, to creative development and campaign analysis and tracking.
Kathryn Kempster, Managing Director at LHH, said “Working with the MoD is a testament to the expertise and best in class solutions that Penna has developed to support the public and private sector. Recruitment marketing is a crucial foundation of any effective talent attraction strategy, and we're proud to be a strategic partner that can support the MoD to enhance its employer brand proposition and attract the very best talent to help with current and future talent opportunities.”
Penna puts people at the heart of every campaign, creating strategies that truly connect with candidates and strengthen employer brands. This contract with the MoD, will see Penna bring this people-first approach to help to attract civilian talent for the future and encourage the right people to join, and stay with, the departments.
###
Penna, an LHH brand
Penna is a market-leading recruitment and communications agency with over 50 years’ experience supporting organisations across public, private, and not-for-profit sectors. We deliver strategic and creative solutions across the recruitment marketing lifecycle, including employer branding, EVP development, media planning, digital and social campaigns, programmatic advertising, executive search, sourcing, and diversity consultancy. Our insight-driven approach helps organisations attract, engage, and retain the talent they need to thrive.
Penna, as part of LHH empowers professionals and organisations to achieve bold ambitions and secure lasting impact through unique advisory services and professional talent solutions. LHH’s full suite of offerings connects solutions that are traditionally siloed, making LHH a single talent partner for organisations. In a rapidly evolving landscape with complex challenges, we create value across the entire professional talent journey. From hiring great people, developing skills and nurturing leaders, to advancing individuals to the next stage of their careers, LHH makes talent a competitive edge.
We believe the future of work lies at the intersection of exceptional human care and innovation. Powered by science, technology, and proprietary data analytics, LHH’s approach is crafted to align with business strategies and cultures, delivering powerful, sustainable, and measurable impact.
LHH has a team of over 12,000 professionals, across 60+ countries. As part of the Adecco Group, we bring together global excellence, local knowledge and centralised coordination for thousands of companies and millions of people worldwide.
Recruitment. Development. Career Transition.
LHH. A beautiful working world.