Email Marketing Manager Job Description
August 12, 2026
Skills, Responsibilities, and What Employers Need to Know
An Email Marketing Manager leads strategy and execution for email marketing campaigns, managing segmentation, automation, and testing to drive engagement and conversions. The role requires strong analytical skills and familiarity with email marketing platforms. This guide covers what the role does, the background employers expect, and how it's evolving.
Because email remains one of the highest-return marketing channels, employers look for Email Marketing Managers who can balance creative messaging with rigorous testing and deliverability management. This guide is useful whether you're a hiring manager scoping the role or a professional building a career in email marketing.
What Does an Email Marketing Manager Do?
An Email Marketing Manager leads email marketing strategy and execution, managing segmentation, automation, and testing to drive subscriber engagement and conversions.
Education & Background Requirements
Employers hiring for Email Marketing Manager roles typically look for:
- Bachelor's degree in marketing, business, or a related field
- 4-7 years of experience in email marketing or marketing automation
- Strong analytical and testing skills
- Familiarity with email marketing automation platforms
- Comfort using AI-assisted email personalization and optimization tools
Essential Skills & Competencies
Email Strategy
- Develops email marketing strategy, calendars, and campaign plans
- Manages audience segmentation and automation workflows
- Runs A/B tests to optimize subject lines, content, and send times
Deliverability & Compliance
- Monitors email deliverability and list health
- Ensures compliance with email marketing regulations
Performance Analysis
- Analyzes email performance data to guide strategy
AI & Technology Fluency
- Uses AI-assisted personalization tools to tailor email content by segment
- Applies AI-powered send-time and subject-line optimization tools
Email Marketing Manager Roles & Responsibilities
Core responsibilities include:
- Develop email marketing strategy, calendars, and campaign plans
- Manage audience segmentation and automation workflows
- Run A/B tests to optimize subject lines, content, and send times
- Monitor email deliverability and list health
- Analyze email performance data to guide strategy
- Ensure compliance with email marketing regulations
Day-to-Day Duties
A typical day for an Email Marketing Manager may include:
- Building or reviewing an email campaign or automation workflow
- Analyzing A/B test results for a recent send
- Reviewing email deliverability and list health metrics
- Segmenting an audience for a targeted campaign
- Planning the email marketing calendar
- Using AI-assisted tools to personalize content or optimize send times
The Modern Email Marketing Manager Landscape
- AI-assisted personalization and optimization tools are improving email engagement rates
- Growing emphasis on list health and deliverability amid tightening spam filters
- Increasing use of behavioral triggers and automation over static send schedules
- Rising importance of privacy compliance in email marketing practices
As email remains a high-return marketing channel, Email Marketing Managers with strong analytical and technology skills remain in steady, growing demand.
Sample Success Metrics
- Open, click-through, and conversion rates
- List growth and health
- Email-driven revenue
- Deliverability rate
- A/B testing program impact
What's the right compensation for this role? Download the Salary Guide
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