Global Marketing Manager

We are currently supporting our client - a global leader in medical diagnostics in their search for a Global Marketing Manager - PHCS Cardiometabolic (m/f/d) based in Rotkreuz. This is an exciting opportunity to join a company at the forefront of innovation, developing cutting-edge technologies and digital solutions that empower healthcare professionals to make accurate and timely decisions.

As a pioneer in diagnostics, our client delivers innovative solutions that shape the future of healthcare. Through strategic partnerships with pharmaceutical companies, they accelerate drug development and improve patient outcomes by bringing next-generation diagnostics to market. In this role, you will contribute to the Cardiometabolic portfolio, supporting groundbreaking medical advancements for patients worldwide.

This position is part of the Core Lab team, with a dedicated focus on a specific Personalized Healthcare Solutions (PHCS) function. While embedded in the core business, the role centers on a collaborative partnership with a pharmaceutical company to establish their drug as a foundational treatment for high-risk cardiovascular disease (CVD) patients. This is achieved by leveraging the client’s hs-CRP assay as a critical prognostic marker for residual risk, directly addressing systemic inflammation to improve cardiovascular outcomes.

As Global Marketing Manager, you will play a key role in crafting a compelling narrative and raising awareness around hs-CRP testing. You will lead the development and execution of a comprehensive marketing strategy to support the collaboration’s objectives, with a particular focus on patients with evidence of ASCVD and CKD, and an hs-CRP level greater than 2 mg/L in secondary prevention settings

The perfect candidate:

We are looking for an exceptional candidate who is passionate about delivering high-impact diagnostic solutions and transforming patient outcomes in collaboration with our pharma partners. You are someone with a solid scientific or marketing background, paired with strong business acumen. You thrive in dynamic environments, where collaboration is key, and you are always looking for innovative solutions to challenges. Your strong leadership, communication, and strategic thinking skills will help you inspire others to achieve results, while always focusing on value creation and customer satisfaction

Tasks & Responsibilities:

• Marketing Strategy & Execution: Lead the design and execution of global marketing campaigns and initiatives to create a compelling narrative around hs-CRP testing. Including:
  • Creating a Market research presentation on needs, challenges, and opportunities.
  •  Developing an unbranded hs-CRP campaign for endorsement.
  • Building a Messaging framework and Lexicon guide.
  • Generating campaign content for endorsement.
  • Leading the creation of educational materials, website content, and webinars.
  • Developing a comprehensive congress engagement plan.
•  Commercialization & Lifecycle Management:
  • Drive commercialization strategies and direct engagement with key regions and prioritized affiliates of our pharma partner.
  • You will act as a catalyst for local collaborations, enabling a successful market entry and increasing utilization of the hs-CRP test within the context of Cardiovascular Risk.
  •  This includes marketing context supporting market development, product positioning within cardiovascular risk and the prognostic value of the biomarker to increase adoption of hs-CRP as a standard biomarker used to identify patients with systemic inflammation

Your profile:

• Degree in a scientific or marketing related field, paired with strong business acumen
•  At least 5+ years of experience as Marketing Manager in healthcare, ideally in Diagnostics with Cardiometabolic experience
•  Understanding of pharmaceutical collaborations, which would support an easier transition into the role
•  Excellent Communication and Collaboration Skills to work effectively in a team across global teams and external partners
• Strong Leadership and Influencing Capabilities to drive alignment and execution of product strategies
• Passion for Customer and Patient-Centric Solutions and a drive for continuous improvement
• Thriving in dynamic environments, where collaboration is key, and always looking for innovative solutions to challenges
•  Fluent in English

General Information:

• Start date: 01.10.2025
•  latest Start Date: 01.01.2026
• Planned duration: Project planned until 31.12.2027
• Workplace: Rotkreuz
•  Workload: 80-100%
• Home Office: Yes, up to 40%
• Travel: Yes, 10% global travelling possible
• Team: Project Team 10-15 team members 

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