Media and Strategic Marketing Manager - Entertainment - Roma

For an entertainment company we are looking for a Media and Strategic Marketing Manager. This position sits at the intersection of media strategy, digital innovation and creative thinking, with responsibility for both digital-first initiatives and traditional media activities. The ideal candidate brings a strong media background with a creative mindset, is comfortable managing budgets, and can operate with high autonomy while ensuring full alignment with global HQ guidelines.

Responsabilità

Specific skills:

• Conduct market, consumer and competitive analysis to identify trends, opportunities and risks.
• Define and execute integrated marketing and media strategies aligned with business and brand objectives.
• Continuously review and optimize strategies based on market feedback, performance data and analytics.
• Plan, manage and control the marketing and media budget, ensuring cost efficiency and optimal ROI.
• Develop strategic media plans in collaboration with media agencies to support business, marketing and sell-out targets.
• Analyze the media landscape to design innovative, integrated and high-performing marketing and media initiatives.
• Design and implement data-driven marketing campaigns to drive growth in traffic, leads and sales.
• Analyze campaign performance and business results to support informed, data-driven decision-making.
• Monitor Media, Marketing and Business KPIs and prepare performance reports and insights for senior management.
• Manage and optimize social media and influencer marketing activities across key platforms, including Instagram, TikTok and YouTube.
• Build, maintain and negotiate relationships with influencers, agencies and external partners.
• Utilize social listening and analytics tools to track performance, consumer sentiment and emerging trends.
• Apply strong knowledge of digital marketing and consumer behavior to guide strategy and execution.
• Operate effectively in an international environment.

Profilo

What we’re looking for

• At least 8 years of experience in media roles, ideally gained within advertising or media agencies. Strong exposure to digital media, with solid knowledge of traditional media.
• Experience managing budgets and complex, multi-channel campaigns.
• Previous work in international or matrix organizations is a plus.
• Excellent knowledge of both spoken and written English
• Strong strategic mindset with a creative sensibility.
• High level of autonomy, ownership and accountability.
• Excellent stakeholder management and communication skills.
• Ability to operate effectively in a fast-paced, international environment.

What we offer:

• Opportunity to shape a newly created role

• Direct exposure to international stakeholders

• A role that blends media with creative thinking

• Attend 3–4 key industry and trade events in italy and USA

• Full time conctract

• Salary commensurate with experience

• Initial probation period: full on-site presence required

• Smart working 2 days per week after the
• Work location: Rome

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