Senior Marketing Analyst

Contract TypeDirect Hire

Job LocationNew York, New York

A company in the Food and Beverage services is looking for a Senior Marketing Analyst to join their Analytics team. This position will be using advanced analytics to obtain insights from large datasets. Ideal Candidate should be initiative and possess an intellectual curiosity.

Job Responsibilities:

  • Establish insights and tell story to clients.
  • Work with the retention and acquisition teams on digital testing tactics/strategy.
  • Aid digital measurement with advanced analytics, data requests, and media mix modeling.
  • Create and initiate customer scoring models (propensity, churn, sensitivity) to improve marketing strategy and insights.
  • Distribute performance and value of customer scoring models to the company through dashboards, reports, and in-depth analysis.
  • Work on projects that involve various departments like merchandising, marketing, finance, etc.
  • Cultivate and maintain relationships with important internal clients.
  • Serve as leader and mentor to the analytics team.
  • Recognize key projects, tools, and data sources that advance the company’s values and capabilities.
  • Job Qualifications:

  • 3-5 years experience as a data scientist or data analyst
  • Bachelor’s degree in business, math, statistics, finance, or any related field. (Master’s degree is a huge plus)
  • Proficiency in SQL
  • Experience with at least one statistical analysis tool (e.g. SAS, R, Python)
  • Hands-on experience in leveraging huge datasets to produce insights
  • Digital and traditional marketing measurement knowledge
  • PowerBI, Looker, Tableau experience
  • Bonus/Preferred Qualifications:

  • Google Analytics/clickstream data experience
  • Experience in customer retail analytics
  • Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

    The Company will consider qualified applicants with arrest and conviction records

    RefUS_EN_27_918942_2933710

    Senior Marketing Analyst

    LHH

    27 days ago

    Contract Type

    Direct Hire

    Job Location

    New York, New York

    A company in the Food and Beverage services is looking for a Senior Marketing Analyst to join their Analytics team. This position will be using advanced analytics to obtain insights from large datasets. Ideal Candidate should be initiative and possess an intellectual curiosity.

    Job Responsibilities:

  • Establish insights and tell story to clients.
  • Work with the retention and acquisition teams on digital testing tactics/strategy.
  • Aid digital measurement with advanced analytics, data requests, and media mix modeling.
  • Create and initiate customer scoring models (propensity, churn, sensitivity) to improve marketing strategy and insights.
  • Distribute performance and value of customer scoring models to the company through dashboards, reports, and in-depth analysis.
  • Work on projects that involve various departments like merchandising, marketing, finance, etc.
  • Cultivate and maintain relationships with important internal clients.
  • Serve as leader and mentor to the analytics team.
  • Recognize key projects, tools, and data sources that advance the company’s values and capabilities.
  • Job Qualifications:

  • 3-5 years experience as a data scientist or data analyst
  • Bachelor’s degree in business, math, statistics, finance, or any related field. (Master’s degree is a huge plus)
  • Proficiency in SQL
  • Experience with at least one statistical analysis tool (e.g. SAS, R, Python)
  • Hands-on experience in leveraging huge datasets to produce insights
  • Digital and traditional marketing measurement knowledge
  • PowerBI, Looker, Tableau experience
  • Bonus/Preferred Qualifications:

  • Google Analytics/clickstream data experience
  • Experience in customer retail analytics
  • Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

    The Company will consider qualified applicants with arrest and conviction records

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