Our client is a recognizable brand in the luxury industry

RESPONSIBILITIES

The Social Media Expert will be responsible for strengthening the brand’s digital presence through strategic social media campaigns and digital activations.

• Collaborate closely with the Marketing team to develop and execute 360-degree digital campaigns
• Establish and manage a structured content calendar, ensuring alignment with the global marketing strategy
• Utilize social media management tools to schedule, monitor, and optimize daily posts
• Enhance brand visibility across all digital platforms, ensuring consistency in tone and messaging
• Effectively coordinate cross-market projects, particularly in key regions
• Lead live event activations, maximizing audience engagement through digital storytelling
• Develop and implement social media campaigns guided by data-driven KPIs
• Act as the primary liaison between internal teams and external creative agencies (video production, photography, motion design, etc.)
• Deliver detailed reports and insights on social media campaign performance
• Analyze campaign effectiveness, extract actionable insights, and identify areas for optimization
• Keep track of emerging digital and social media trends, identifying innovative opportunities for the brand

YOUR PROFILE

• Minimum 3 years of experience in digital communication within the luxury sector
• Prior experience in a digital agency is an asset
• Strong passion for the luxury industry and digital innovation
• Expertise in managing both organic and paid social media campaigns
• Experience working with Asian social media platforms (WeChat, Weibo, Douyin, LINE, etc.)
• Analytical mindset, capable of interpreting data ecosystems and transforming them into strategic actions
• Ability to create compelling brand content tailored for different platforms and audiences
• Bachelor’s degree in Communication, Marketing, or a related field
• Excellent organizational skills, with the ability to manage multiple projects and meet tight deadlines
• Creativity and adaptability, with a collaborative and team-oriented mindset
• Proficiency in Sprinklr (or similar social media listening and content management systems)
• Strong proficiency in PowerPoint and Excel; familiarity with Adobe Creative Suite is a plus
• Fluent in English and French