Courage is emerging as one of the most important expectations that truly accountable leaders must live up to. Unfortunately, based on the discussions I have with my clients it seems that true leadership courage is hard to find.
The headlines are rife with tales of leaders – both in business and politics — taking the easy way out of problems. These are leaders who cut and run instead of staying and confronting their challenges.
Two years ago, the MIT-educated Su took over the helm at AMD at a time when it seemed the company was on the verge of collapse. Today, AMD is a huge player in the semiconductor sector again, and the company’s stock has more than quadrupled. How could Su engineer such a dramatic turnaround?
In a recent interview in Fortune magazine, Su said that rather than fear the challenge of rebuilding AMD, she welcomed it with open arms. This attitude, Su said in the article, was forged during her days working at IBM, when a manager gave her a piece of advice that changed her outlook on business and life.
“Lisa, run towards problems.”
And run she did. In just over two years, Su was able to completely change the business strategy at AMD. The company had become wholly focused on semiconductors for the PC market; as consumers turned to other devices to do the majority of their computing, AMD suffered.
Su immediately shifted focus and ramped up innovation at AMD. Today, less than half of AMD’s business is devoted to PCs. The rest is focused on gaming, mobile devices and immersive technology.
“I have to say being CEO of AMD was my dream job,” Su told Fortune. “Running one of the largest semiconductor companies in the United States was my dream job. Now, yes, we had a lot of challenges, but I didn’t focus necessarily on how hard life would be. I focused on the incredible opportunity in front of me.”
Su is credited as being a game-changer who helped transform AMD.
It’s always gratifying when I see a successful leader who embodies something as important as courage. It gives me hope that others will see the same story and start applying what they see in their own leadership challenges.
I can say with certainty that there are a lot of leaders who require a booster shot of courage.
In my daily work with some of the world’s largest organizations, I hear stories about leaders whose default setting is to wilt in the face of adversity.
These are leaders who never take responsibility for things that go wrong, preferring instead to throw some of the people they lead under the bus to make the problem go away. These are the leaders who sit quietly in meetings, refusing to share their ideas because they are afraid of conflict.
These leaders may actually believe that what they are doing is a benefit to their organizations. In fact, they are not only hurting their own careers, they are limiting the effectiveness and success of their organizations.
When you run away from problems, you weaken yourself, your team, your company. In my book The Leadership Contract, I call this “The Hard Rule of Leadership.” Avoid the hard work and your problems, and you become weak; demonstrate courage to embrace your problems, and you become stronger.
The bottom line is that when you embrace problems as Su did when she took over AMD, you make yourself, your team and your company stronger.
What about you?
This week’s gut check question: do you embrace or run away from your problems?