Shopper Marketing Manager

Our client is a leading baking brand, inspiring Britain to embrace the joy of baking. From fluffy sponges to mouthwatering icing, they are dedicated to helping people create delicious masterpieces in their own homes.

Join our client's team as a Shopper Marketing Manager and play a pivotal role in driving brand, category, and customer strategic priorities. With a focus on building and executing bespoke customer activation plans, you'll be responsible for enhancing the shopper journey both online and in-store. If you're energised by creating unforgettable moments and driving ROI, keep reading.

Key Responsibilities:

• Develop and implement holistic Shopper Marketing plans tailored to key retailers to increase ROI.
• Own and deliver strategic and targeted solutions through a defined Shopper Marketing Strategy.
• Stay up to date with the latest merchandising options by developing strong agency links.
• Gain a deep understanding of shoppers and retailers, their behaviour, and category drivers.
• Support the development and activation of customer strategies through bespoke activation plans.
• Collaborate with Finance and Marketing to develop ROI processes and drive effective budget investment.
• Partner with the brand team to ensure effective shopper activation plans during the Brand Planning process.
• Champion seasonal events in-store, incorporating category understanding and shopper activation.
• Act as the voice of the shopper internally to ensure objectives are met.
• Develop an understanding of Nielsen data and EPOS to evaluate ROI of shopper activations and promotions.
• Work closely with Marketing to align all Shopper Marketing plans with key brand objectives.
• Stay involved in the planning, execution, and evaluation of shopper-led activations.
• Collaborate with the Digital Shopper Manager to ensure seamless customer execution online.
• Manage shopper financial administration, including budget management and tracking.

Skills & Experience:

• Degree qualified or equivalent.
• Good theoretical understanding of the marketing mix.
• Familiarity with UK grocery retailers.
• Excellent communication skills with the ability to build rapport, influence, and collaborate.
• Enthusiasm for learning and developing new and existing skills.
• Self-starter with the ability to take initiative.
• Team player with a flexible and adaptable nature.

Join our client's team today and be part of a company that values unity, integrity, ownership, continuous improvement, and hunger for growth. Grow your career while spreading the joy of baking.

To apply, submit your CV highlighting your shopper marketing experience and your passion for the baking industry. Don't miss out on this exciting opportunity!

LHH is an employment consultancy that believes in talent, not labels. It is important to us that we run inclusive recruitment processes to support candidates of all abilities and encourage applicants of all backgrounds and perspectives to apply. LHH is committed to building an inclusive, supportive environment to enable candidates to explore the next steps in their careers. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.