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Communications Manager Job Description

Job description and overview of what it takes to be a communications manager. Common interview questions, online resources, and more.

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Posted On Feb 03, 2022 

What is a Communications Manager?

The Communications Manager job is a mid-level, management role for someone with at least 7 years of experience in the field. Communications Managers create, implement and oversee communications programs, be it internal or external, that effectively describe and promote the organization and its products.

This role provides supervision and direction to staff and often works in conjunction with the marketing department. They typically report to the head of a unit/department.

Education Requirements

  • Bachelor’s degree in English, Journalism, Marketing or Communications
  • Extensive experience and judgment to plan and accomplish goals

Communications Manager Essential Skills

  • A confident communicator and presenter
  • Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally
  • Excellent organizational and planning skills
  • Superior project management and time management skills
  • A wide degree of creativity and latitude
  • Strong knowledge and understanding of current trends in digital media/social media
  • Self motivated with a positive and professional approach to management

Communications Manager Roles & Responsibilities

  • Oversee all internal and external communications for a company, ensuring its message is consistent and engaging
  • RFP review and development
  • Marketing budget development and cost tracking
  • Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
  • Plan and manage the design, content, and production of all marketing materials
  • Lead the marketing and public relations staff

Day-to-Day Duties

  • Preparation of presentations and/or speeches geared toward employees
  • Creation and development of:
  • Print and online advertising
  • Email marketing
  • Web site management and content development
  • Press releases, bylined articles, white papers
  • Corporate videos and marketing collateral
  • Work with different marketing departments to generate new ideas and strategies

View current opportunities available for Communications Managers >