Talent for change

Research on the transferable skills athletes bring to any workforce

Our research shows that athletes possess unique core attributes and transferable skills that are vital to future employers

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To succeed, athletes must be competitive analysts, critiquing their performance from every angle. Athletes proactively seek to improve themselves and those around them. This critical self-reflection drives athletes to find ways to continually push their own performance forward.



Elite sports drives athletes to push beyond their limits with a positive mindset and teaches resilience when things don’t go according to plan. Being able to deal with losses, bounce back, and learn from failure is essential in today’s fast-paced working environment.


Passionate Ambassadors

Athletes build deep and lasting connections with their fans through their passion and performance. They present an inspiring influence that transcends beyond existing boundaries, providing companies with powerful ambassadors, influencers, and advocates. 


Positive Disruptors

Athletes have the confidence to disrupt the status quo by driving new initiatives and inspiring their colleagues to adopt different ways of working. In today’s business world, disruption is essential for maintaining a competitive edge.


Persuasive Communicators

Athletes develop unique communication skills to convincingly and tactfully effect change. Athletes are required to continually leverage their network and communicate persuasively, telling their story in a compelling manner.


Creative Thinkers

Creativity is pivotal in today’s sports world, when a second ahead determines winning or losing. Athletes are adept at using creative and lateral thinking to find new ways to improve—which is a skillset that more than three quarters of CEOs seek in their workforce. 


Business Minded

Athletes learn to operate effectively as a ‘business’, and develop the business acumen to be successful in their sporting careers. This can extend to maintaining a job alongside athletic commitments to financially manage their sports career and drive success.


Natural Publicists

Athletes are adept at building a personal brand, creating, and delivering key messages through a variety of channels, targeting their audience, conducting performance analysis, and partnering with third parties to deliver their message—all of which can create buyer demand for employers products and services.