Europe Marketing Manager ( Maternity Cover)

Client Description:

Market-leading multinational company in Foodservice Equipment.

#LI-EC1

Responsibilities

The candidate will be directly responsible for:

• Identifies opportunities for growth, white spaces and new channel expansion;
• Accountable for the product messaging/positioning and value based on customer segmentation, working closely with Insights, Brand and Content Marketing, and Product;
• Primarily responsible for partnering with the Leaders of the Commercial BU to build and execute the BU strategy;
• Supports and creatively deploys marketing tactics to monetize the value prop over the lifetime of the offering to help drive monthly, quarterly and annual revenue;
• Perform market analysis and segmentation, competitive insight;
• Accountable for creating the New Product Introduction Marketing Plan for all product launches, strategically thinking through the storyline and the experiences along the customer journey at awareness, conversion and loyalty;
• Influences pricing, promotional & rebate policies working closely with product and channel partners;
• Participate in sales meetings and events that require industry knowledge as an input for success;
• Actively engage with customers and end users.

This position may travel up to 40%

Your Profile

The Company will consider applicants that meet the following requirements:

• 8+ years of progressive experience as a marketing professional;
• BS or BA degree in business, marketing or engineering; MS, MBA, or MA in marketing preferred;
• Fluent in English;
• Experience in marketing strategy or strategic planning;
• Experience in market intelligence: market segmentation, competitor analysis, etc.;
• Thorough understanding and successful experience working in teams developing integrated marketing communication plans and lead generation tactics;
• Ability to develop winning strategies in the European markets;
• Strategic problem solver with strong business acumen;
• Proficiency with PC, Microsoft Office Suite required. Knowledge in use of personal computers, and common business productivity tools such as word processors, spreadsheets, databases, project scheduling tools, etc.;
• Ability in analytical thinking;
• Demonstrated ability to develop and implement strategic business/product/marketing plans;
• Understanding of financial reports, and business statements.